Identifying the Value and Price of Coins

For people who are not familiar with the coin-collecting community, the terms “value” and “price” are similar in meaning. Veteran coin collectors and dealers know that the value and the price of coins are mutually exclusive. The price refers to the retail price of a coin when you buy it from a dealer. It indicates the amount of the coin that is available in the market for purchase. There are many factors that determine the price of a coin. It could be the demand of that particular coin in the market, the grade, or the rarity. Rare challenge coins have higher retail prices because they are inimitable. Custom coins are priced considerably because they are current and they don’t hold much worth in terms of material.

The value of a coin, on the other hand, refers to the amount that a dealer pays in present time to acquire a coin or the coin collection. Also known as the wholesale price, the value of the coin is often less than its retail price. When you are marketing the worth of your coin collection, you are establishing the value it holds. So whether your collection of challenge coins and custom coins is expensive or not, it still wouldn’t get the retail prices that are stated on the Red Book.

custom coinsThe coin-collecting community looks at prices and values broadly. Before making a purchase, dealers consider a lot of factors so they’ll know in the end that their purchase is fair. Here are some of the factors that affect the price and the value of challenge coins and custom coins today.

Grade and Condition

Coin collectors seek coins that are rare and uncirculated. This means that the coins with less scratches and are in perfectly mint state are the highly desirable coins in the market. The uncirculated coins are also more expensive because they look as if they are stored safely and taken fresh off the coining press.

Demand

Coins that have increased demands are higher in values and prices. There are different factors that affect the demand of a coin. The more people seek out a specific type of coin, the more expensive the trade gets. It was like in 2009 when the Lincoln cent was remodeled. The demand for the redesigned Lincoln cent drummed up as people started to show interest in that particular model of coin.

Mintage and Supply

Mintage refers to the quantity of the coin that the coining press produces. In some cases, the value of a coin decreases as more people hoard that particular type of coin. The quantity of a specific coin with a specific grade that is supplied to people affects its value and price. The initial mintage of a coin determines the number of supply that is available to the market.

Melt Value

The worth of the metal used in a coin is a huge factor in determining its value and price. Coins that are made from high-quality metals like silver and gold have higher melt value. When the price of silver decreases, the value of silver coins consequently decreases as well. Coins from the U.S. that are dated 1964 and before have higher worth because they contain 90% silver and 10% base metal.

It’s important to always be practical about the prices and values of challenge coins or military custom coins. The price of the coin when you purchase it subtly influences the value of the coin. The price and value of coins also differ depending on a lot of factors including the rise and fall in the dealer’s market. It’s wrong to have the mentality that the value of your coin should be equivalent to the price that you shell out for it.

Customizing Badge Lanyards

Badge lanyards are deceptively simple products that actually have numerous uses and functions. Their simple design allows them to be easily customized thus extending their longevity as a product. Often without realizing it, most people have actually worn a lanyard at least once in their life.

Despite their modern appearance and printed designs, lanyards are actually not a recent innovation. The high-tech designing, printing, and creation processes simply allow them to blend into more modern times.

In the past, leather was the material of choice for creating the sturdy holders when they were not yet known as lanyards. They were then used to support heavy objects such as pistols or swords so they were expected to be durable.

Today though, pricey leather has been replaced with cheaper materials such as polyester and nylon. The good news is that although the material has changed, the durability has not been compromised.

BL-4The high quality synthetic materials can still reliably support even your heavy water containers. Regardless, even without the threat of an accusation of public disturbance, it is still not recommended that modern lanyards be used to support heavy weapons. They are most fit for keeping your valuable items better organized while giving you added style.

The highly durable fabrics of lanyards make them fit for everyday use. For this reason, most schools and offices actually include badge lanyards as part of daily uniforms. They are easy to care for and are visible even from afar. Promoters, hospital staff, coaches, and even busy moms also make use of the useful and functional accessory.

Badge lanyards however do not merely serve as mere fashion statements. Their most important function is of course reliably holding and securing your important ID cards. This feature also helps security guards when performing customary security inspections. A lanyard will make sure that these essential items will always be on your person at all times.

The longevity of lanyards also makes them an ideal, versatile, promotional tool. Badge lanyards do not discriminate between ages, genders, or social classes. Therefore, they can be distributed or sold to a much wider market to serve as a cheap but efficient marketing tool.

Individuals who receive lanyards with your company’s brand logo are also more likely to make use of the item because of its functionality. They will also be more likely to appreciate the item since its eye-catching colors and designs could encourage them to incorporate the lanyard into their everyday wardrobe. Customers could also show off their vibrant new accessory to their friends and encourage them to seek out the brand and acquire their own lanyard.

A lanyard will be able to provide your brand with more sufficient advertising as compared to other small branded items. Although a pen with a printed logo still serves a useful purpose, they are more likely to languish inside a purse or office cabinet instead of maximizing their potential as a promotional tool.

At a fraction of the cost of a billboard or commercial, badge lanyards could already provide you with subtle but adequate customer visibility. They are also likely to be used by their owners during travel. This means that they can also be seen by more people as compared to the number of people who will stop to look at a stationary advertisement.

Lanyards that are not specifically made for official use or for advertising purposes can also serve more personal uses. They can be used to secure small items that are likely to get lost or misplaced. Keys, cell phones, and spare flash drives are the common items attached to lanyards aside from IDs. Depending on your specific needs, lanyards can serve as personalized, fashion accessories or invaluable, organization tools that make your life so much simpler and easier.

Finding the Right Live Chat Software for Your Business

The majority of businesses nowadays had taken advantage of technology to increase their customer base. By setting up a website, reaching out to customers has never been easier. A website is every business’ virtual front desk – how one can retain its customers greatly depends on the support that this particular business will and can provide. While everybody is aware that web traffic plays a crucial role, these visitors are useless if you can’t turn them into customers, and one of the best ways of doing so is by having live chat software installed on your web page.

live chatFor customers, there is nothing more annoying than looking for help with a specific product or service without knowing where to turn to. There are certain instances where customers are interested about a specific product or service, yet, can’t proceed with the transaction because they have specific questions in mind. Adding a contact web form might be a good idea, but most customers would prefer real-time responses. Failure to have live chat support might just cost you one customer. They may resort to other businesses that offer real-time customer support. To make sure that your visitors are turned into customers most of the time, it is best to take action and find the right software/system that will help you grow your business.

What are the Different Things to Look Out for When Locating the Right Chat Support Software?

A simple web search may churn out thousands of chat programs that can be installed on your business’ web page. Some are offered for free with limited features, while some come with a recurring price with more advanced features. Choosing between free and paid programs is just one part of the process. There are many other things to be taken into consideration:

  • Software Reliability

A paid program doesn’t necessarily mean that it is always up and running. It is essential to know the up-times and down-times of the program and its host. Remember, you’re offering live chat support, and it is useless if your program is down most of the time.

  • Environment

If you think that the chat’s interface and design will not affect customer experience, think again. What will you do if you contact a professional service with very basic design? Won’t you feel annoyed? It looks unprofessional and the tendency is, customers won’t bother contacting support. Although some people say it’s just the “design”, this must not be overlooked and you have to always remember that impressions make a big difference, especially when running an online business.

  • Tracking and Monitoring

Being able to review your site’s statistics, referrals and other important data plays a crucial part in one’s business. Some programs allow you to see where the type of browser they are using, the site that referred them towards your business page, the number of visits they made within 24 hours, which pages they have visited and so on. These simple statistics enable you determine which parts of your website are most effective, which are not getting attention at all and which pages are being visited the most.

Not every live chat program offers these features, especially the free ones, but if you would like to take advantage of these statistics, make sure to find one that has these features.

  • Operator Capabilities

How many operators can assist customers in one session? How do customers get in queue and how is the queue prioritized? These are simple questions that should be asked when finding the right chat support software for your business. Do you plan to have 24-hour support? If so, how many live agents do you plan to have? Consider these questions whenever looking for a program to support your business’ needs.

By keeping these 4 things in mind, you’ll be able to find the right live chat support system that works for your business’ needs and budget. Carefully consider all your options and eliminate those programs with features you’re not thrilled about until you find the right one to meet your expectations.

Multiple chat agents can monitor and process live chat for your company.

Installing Gun Safes Effectively: Factors to Consider

The proper installation of gun safes can help a person take full advantage of their security features.  In fact, even a safe of decent quality can turn into an impenetrable container so as long as it is installed properly. In installing a gun safe, there are a lot of factors to consider in ensuring its maximum reliability and protection. Below are just some of them.

Location:

When picking a place to install gun safesthe safe, it is best to consider if this location is convenient for you. After all, gun safes are not really reliable when it takes you a long time to get to your guns in case of an emergency. Considering the fact that most safes are very heavy, moving them from one place to another frequently can compromise the structure’s integrity and that of the safe’s metal frame.

If the safe weights at 500lbs or more, and the fact that you have never move anything of this weight before, it is best to call for a professional to place. This will save you a lot of time and money and will ensure that the safe can be placed at the right location. Once the safe has been installed, it is best to plan and memorize multiple paths towards it.

Children:

Another factor to consider in installing gun safes is the presence of children in the house. If you have young children at home, or get frequently visited by them, it is best to keep the safe out of their reach. Keep in mind that children are none the wiser when it comes to weapons and would treat a gun as a toy. Unfortunately, there have been countless unexpected (and fatal) incidents that have involved innocent children and a loaded gun.

If the safe is installed right where children pass by, keep the safe at a level where children cannot even reach its lowest corners. At best, it should be within shoulder-level of a typical adult. This will allow a person a quick access to the weapon while preventing shorter individuals (i.e. children) from reaching it.

Floor Support:

Structures are designed to support two kinds of loads: live and dead. Gun safes are considered dead loads since they stay in place for as long as possible. This means that the weight of your safe will play a role in determining where you can place it. A safe that weighs at 1000lbs or less can be installed at higher levels as the structure has enough strength to support this.

A safe weighing at 1500 lbs or more is best installed at lower levels like the ground floor or the basement. It is at these levels where the structural strain caused by the weight is considerably negated. This means any weight can be held here without doing a lot of damage to the structure.

Anchoring:

Regardless of how heavy a gun safe is, it is still best to have them bolted down to the floor or wall. The reason for this is that thieves often have to move gun safes at a safer place before trying to crack them open. The additional restraints will maximize the safe’s inherent weight and truly turn them into unmovable weapon containers.

When bolting down a safe, it is best to cover every angle. This will ensure that a thief can’t go very far even if they do break one bolt. Also, it is best to make sure that the bolt does not go through any vital line like power lines or water pipes. Once installed, the safe will do its part in protecting you and your valuable firepower from unauthorized personnel.

Author Bio:

Vault And Safe is the #1 source for high quality safes and vaults to protect your valuables. Free Shipping on all safes including home safes, gun safes, drop safes, depository safes, combination safes, TL-15 safes security & fireproof safe to home or office nationwide.

Should I Get A VPS Server For My Website?

Building a website doesn’t just start VPS serverand end at setting up the layout and content for it, especially if it’s a business website. A webmaster also needs to consider on the type of server the website’s hosted on.

One of the popular choices for webmasters today is to host their website on a virtual private server, or a VPS, which offers an increased level of resources and customization, compared to share hosting, but is much cheaper than dedicated hosting. To find out if your website needs a VPS or not, simply ask yourself these questions:

•    Do you need customization at the server level? - One of the biggest barriers of shared hosting is that it doesn’t grant webmasters root-level access to the server, which means one isn’t able to customize the server with their own scripts and tools to enhance their experience. With a VPS server, since it’s isolated from the rest of the physical server, that part is for you alone, which means you get the same level of control and customization that’s only possible with a dedicated server.

•    Are you expecting future website growth? - While the resources provided by shared hosting may be enough for most websites, it can be a big issue if one expects the website to grow in both traffic and the amount of content in it. However, especially if the website is still quite new, it may not be in your best interest to purchase a dedicated server outright unless you have a vast amount of capital available for you. In this case, a VPS server is the best option if you wanted increased bandwidth and disk space than what a shared host can offer for you, but not enough to warrant the cost of purchasing a dedicated server.

•    Do you expect your site to become suddenly popular? - Are you familiar with the terms “flash crowd”, “Slashdot Effect”, or the “Digg Effect”? If you know what these are, then you know that it can be both a blessing and a curse to most webmasters and bloggers. If your website (or even other websites) on the same shared host experiences a massive increase in web traffic, the shared host may experience a huge downtime, seriously affecting your site, and any other sites utilizing the same host.

A great feature of a VPS server that sets it apart from shared hosting, and even dedicated hosting, is “burstable memory”, which means that whenever your website is experiencing a sudden boost in popularity, the server will gain a temporary increase in available memory, allowing it to handle the sudden traffic your website’s receiving, keeping it stable and preventing any downtime.

•    Are you going to use the site for selling goods? - If you’re going to set up an e-commerce site, then you definitely don’t want your website experiencing even the slightest bit of downtime, as it could mean a potential loss of revenue. In shared hosting, this could be a problem, especially when one website can consume more resources than the other. But with VPS, it’s never a problem, as all the resources that are allocated for you on the VPS server are yours alone, enabling you to fully utilize them.

•    Are you on a budget, or do you intend to save your money? - Before, you only have two choices when it comes to web hosting, a shared host, which only has few resources available for you, and a dedicated server, which can be very expensive. With VPS, you now have the option of staying in the middle ground, being able to avail of increased resources than shared hosting, but at a more affordable price than purchasing a dedicated server.

Ely Callaway – The Man Behind Callaway Golf

Ely Reeves Callaway Jr. is known as the founder of Callaway Golf, the top selling golf apparel company in the international scale. However, founding Callaway Golf was just the last thing he did in the business world. He has done so much more making him one of the most successful businessmen of his time.

Early Life:

Ely Reeves Callaway Jr. was born on June 3, 1919 in LaGrange, Georgia. Their family used to own a series of textile mills in their town which was managed by his father.  They lost everything during the war. His father then had to work for his uncle. He tried various businesses from farming to cotton mill trade until he regained the family fortune.

Being in a family of Callaway Golfbusinessmen, Ely Callaway already started to think like a businessman at the very young age of ten. He started with selling Literary Digest until he earned about $150. Inspired by his father’s idea, he then used his earnings to grow J.H. Hale peach trees in an acre of land that he leased. After a year, he was able to gain a $750 profit from selling the crops.

Inspired by the golf legend Bobby Jones, his mother’s cousin, Callaway Golf founder started playing golf in his early teenage years. He successively won four championships at LaGrange’s Highland Country Club. During his school years, he proved himself a born leader and a natural businessman and was able to achieve so much until he finally graduated from Emory University with a liberal arts degree.

Army Life:

After graduation, his father advised him to explore outside of the family business and gain his work experience on his own.   At the same time, he found a different course in life and joined the army as a reserve officer. However, business was really in his blood. He was assigned to the Philadelphia Centralized Procurement Agency after the army learned about his family background in textiles. He was promoted to major as he was able to learn the business real quick.  He was responsible for buying about 70% of the U.S. wartime cotton apparel production. He has made a great line of contacts in the industry that many clothing manufacturers gave him offers ro join their company.

Textile Career:

After his army career, Callaway embraced his business skills and worked for Deering-Milken Co in Atlanta. He became very successful in his profession. He developed revolutionary designs, techniques and business strategies for Deering-Milken Co in Atlanta until 1954. He was hired right away by Texton, which was later sold to Burlington Industries. In 1960, he became the president of Burlington Industries.  He concurrently held the position of president and director in 1968, and then retired as a chairman in 1973.

Winery Business:

After his career in the textiles industry, he moved with his family to start wine production in a place where experts considered as not suitable for growing grapes – Temecula, California. Extensive research, the hiring of climate and soil experts, and innovative thinking paved the way for the success of the very first vineyard and winery in the city. Callaway winery first sold wines in 1975 and when one of their wines, Callaway Reisling, had Queen Elizabeth II asking for two more glasses and a personal meeting with the vintner, Temecula was marked on the map a wine-producing region. Deciding to finally enjoy a relaxing retirement at the age of 60, Callaway sold Callary Winery and Vineyards to Hiram Walker and Sons for $14 million.

Final Business Venture:

Callaway started off his retirement by going back to his old hobby – golf. Here, he came across the Hickory Stick golf club that he adored so much.  He went to the extent of calling the manufacturers to give his personal appreciation. The manufacturers: Richard Parente, Dick de la Cruz and Tony Manzoni, was then looking for investors and Callaway was more than willing to be a part of the said company.

In 1982, Callaway bought half of the company for $400,000 then the other half in 1984 for another $400,000. The rise of the company started off slow with the changing in sales strategy then raised faster with the introduction of a new manufacturing strategy. Their fame and sales boosted after they introduced a new design with S2H2. The company was again renamed to its present name, Callaway Golf, in 1988.

It finally became the leading golf apparel manufacturing company in America after their greatest creation – Big Bertha – and has progressively risen making Callaway Golf the leading golf apparel manufacturing company in the international market today.

Author Bio:
Since the early 1980′s Callaway Golf has been one of golf’s leading manufacturers. By combining new technologies with traditional techniques, Callaway golf equipment has always had a playability and power that golfers can’t get enough of. 

Cooling Mister: Common Questions

Plenty of people are starting to wonder if they should get a mister for their household or not. Mist fans are becoming more and more common among public households as people begin to recognize its benefits. Nevertheless, most people are hesitant to make the leap since they are not entirely sure on whether getting one would be a good idea.

It is perfectly fine and normal for most people to be skeptical of mist fans. It is easy to think of mist fans as some gimmick machine that a man with a quick rich ambition made in his garage overnight. Just looking at it makes most people think that a mist fan is just some fancier try harder version of a standard electric fan.

While both of them are similar in a lot of ways, they are also different in plenty of ways. They are similar in that both of them blow a strong gust of wind using propellers spun at high speeds. However, a mist fan is different because it actually cools it uses. In this regard, it is more like an air conditioner than anything else.

Below are a few common questions people tend to ask when they try to decide on whether they should get a mister or not.

What kind of system is best?

There are basically three different kinds of mist systems based on the amount of water pressure that it uses for spraying the mist. The three different pressure systems are: high, medium, and low. Each kind of pressure system is suitable for a particular purpose. Getting a mist fan depends largely on a person’s needs and how a mist system will satisfy those needs.

A high pressure mist fan is the best option for those who plan on using the fan for a large area or crowd. These mist fans are the most expensive mist fans out there. The steep price is justified by the high performance that owners can expect from these mist fans.

Medium pressure mist fans are the ideal option for those who do not want something big, but do not have to pay much for performance. Medium pressure mist fans serve as the golden mean between the low pressure and high pressure mist fans. These mist fans are best suited for work at a small commercial establishment, like a restaurant, or a home.

Low pressure mist fans are the cheapest of the lot. They have the poorest performance of the three, but are also the cheapest ones to get. These are often bought for personal use.

How does evaporative cooling work?

A mister uses a process known in science as evaporative cooling in order to chill the air. This is what primarily sets a mist fan apart from a regular electric fan. The fact that it can cool the air is a function usually associated with air conditioners and not a fan.

Evaporative cooling is actually simple. It basically involves using a liquid to absorb heat from matter until it evaporates. To illustrate, the human body generates a lot of heat. The heat needs to be cooled off in order to keep the body functioning. Sweat absorbs some of the body’s heat until it evaporates taking some of the heat with it.

The same is true with mist fans and how tiny droplets of water are sprayed into the air to make it colder.

What factors can affect the mist fan’s performance?

There are plenty of factors that can affect a mist fan’s performance. Any location with high humidity for example will make the mist fan less effective. Other conditions such as wind speed and direction can also affect mister performance.

Hiring the Best SEO Companies for Your Business

Search Engine Optimization is a strategy used to increase a website’s visibility and traffic through making it appear the highest in the search engine rankings as possible. Search Engine Optimization is becoming a popular marketing tool used by business people.  The present is a world of technology. It is starting to be considered as a good advertising strategy for small, mid-sized and even large businesses. SEO can provide a good business visibility. The more your business is visible in search engines the more you encourage branding and chances are that these potential customers may click on your website.

As SEO bring trafficSEO Companies to your business, most businesses have or desired to undergo optimization. Everyone wants their website to be visited and used as many times as possible therefore improving its rank. That’s where SEO companies are hired for that job. You Google it up and you got a list of 10, 50 or even 100 top SEO companies.  All companies offer you this and that for your website. They promise every client to get their website to the first page of Google search. But mostly are just empty promises. All websites cannot be first. So it is not a guarantee they can deliver. SEO specialists are hard to find but selecting the right one would certainly improve you page rank from the bottom.

So which SEO company should you hire? It normal for people to Google it and get a list of top 100. They always pick out those at the top. People always have a misconception that being at the top makes them the best so why pick those at the bottom of the list. Disregard that top SEO companies list of yours.  The top SEO company is not necessarily the one you should hire. The SEO services they offer are ranged at a very high price usually thousands of dollars a month. You wouldn’t exactly pay for that high amount and get the same results. You just need to find the best company that could provide the best possible result you want at a reasonable price. There are some who can deliver and some who truly can’t. A simple, regular SEO company might be the best one for you. Bigger companies do not mean they provide better results. Never be persuaded by them through their nice looking websites. Usually some of the suitable SEO company for you may have the simplest website. It is up to you to distinguish those who scam you of your money. You may end up later thinking you waste a lot of money for nothing.

The best SEO companies have someone who specializes in SEO copy-writing. They should have a link strategy for your site. They should also be experienced in using white hat search techniques to promote your site. Never believe companies who want to sell you a strategy that will instantly get you to the No. 1 rankings. If there is such a thing, then everyone will easily get to the highest rank. It is a complete lie and you will be frustrated to spend on something that will never work. A good SEO company does their research and make a proper analysis first. In order to prepare a suitable plan, they must know how to communicate with their clients. The company must first strategize and conduct research about your business in order to target the right keywords.

In planning for a Search Engine Optimization for your business, you need to figure out what exactly do you need. Educate yourself on how it can benefit your business. This prevents you from accepting a service which you don’t really need yet proposed to you just so they can profit from it. Know what to look for in a SEO company. Do some research and know what questions you ask. Evaluate their success first. Having the right knowledge will direct you in making the right decisions that will make your plans succeed.

Author Bio:

ExplodeSEO  is amongst best SEO Companies specializing in SEO Services such as traditional SEO, risk free SEO, Internet marketing Consulting, Local Optimization and Reputation Management services.

Why SEO is so Important for Websites?

Getting enough attention is the main reason why so many websites are incorporating SEO (search engine optimization) into their marketing strategy. Failure to do so often spells failure for the website.

A website canSEO be extremely well designed. It can provide the world with all the answers it needs to all the questions it can ever possibly ask. It also has fancy graphics and a streamlined user interface. The website has all the fancy bells and whistles and is constantly update with the latest news a person could ever want.

Despite all this, the website closed down due to the lack of visitors or users. This happened simply because people paid no attention to it. People paid no attention to the website because it was not visible enough on the web.

Visibility is one of the most important elements to a successful website. A website will not thrive no matter how great it is if people cannot even see it.

SEO campaigns help make websites visible to the community of the World Wide Web. They help tailor the website to the criteria of the search engines to increase the rankings of the website on search engine return pages (SERPs).

SEO: looking at the bigger picture

If the World Wide Web worked liked it was supposed to, then content alone would suffice in landing a website at the top of the food chain. Unfortunately, the real world does not operate in the same way. Search engines have so many different parameters that they take into account when a user starts looking for something. This is where SEO operations come into play.

It is important to understand the kind of role SEO plays in the success of a website. In order to do that, a basic understanding of what SEO actually is, is necessary.

Basically, SEO techniques rely on how a search engine works to improve a website’s ranking. SEO firms make use of the criteria and operational methods of search engines as a basis for the steps that they take in designing an SEO campaign.

To be sure, a website can still make it to the top of the competition even without SEO. That however, is an endeavor that will most likely take up a lot of time and effort, both of which could have been reduced by SEO operations.

SEO give websites the kind of visibility they need to draw the attention necessary for them to run or be profitable.

Who uses SEO?

Most websites on the internet want to generate some form of revenue. There are exceptions to this though. Personal websites do not really care much about traffic since owners of that site think of it as some personal project they need to accomplish.

However, any other website that does not fall under the personal category will most likely want to use SEO operations. These websites are on the internet to earn their owners income. There are a lot of different ways for websites to start generating revenue. No matter how they plan to earn money, whether it is through advertising or e-commerce, traffic is always important.

The more traffic a website gets the more revenue it will generate. This of course depends on the kind of traffic a website needs in order to thrive.

Websites that depend on advertisers to generate revenue will always earn more money when they get more visitors. The goal here is to always get new visitors and at the same time make sure that they keep coming back for more. The more visitors a website has the more advertiser interest they will generate.

Websites that depend on e-commerce on the other hand will need more than just traffic. E-commerce websites, such as eBay or Amazon, also need to make sure that the people that visit their website actually make transactions. Other e-commerce websites depend on a sort of subscription fee in order to generate revenue.